Privacy Notice

Introduction

At Electra, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Notice explains our practices in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

Information We Collect

Analytics Data (Microsoft Clarity)

We use Microsoft Clarity to understand how users interact with our application. This service may collect:

• Usage patterns and navigation behavior
• Device and browser information
• IP address (anonymized)
• Screen recordings and heatmaps (anonymized)

Survey and Waitlist Data (Microsoft Forms)

When you participate in our surveys or sign up for early access through Microsoft Forms, we may collect:

• Email addresses
• Survey responses and feedback
• Contact preferences

How We Use Your Information

We use the collected information for the following purposes:

• Analytics: To understand user behavior and improve our application
• Communications: To send updates about product development and early access
• Product Development: To incorporate user feedback into our roadmap
• Support: To provide customer service and technical support

Legal Basis for Processing

Under GDPR, we process your personal data based on:

• Legitimate Interest: For analytics to improve our service
• Consent: For marketing communications and non-essential cookies
• Contract: To provide services you've requested

Data Sharing and Storage

We work with trusted third-party services to provide our application:

• Microsoft Clarity: For website analytics (anonymized data)
• Microsoft Forms: For surveys and waitlist management
• Cloud Storage: Data is stored securely in Microsoft Azure services

We do not sell your personal data to third parties. Data is transferred and stored in accordance with appropriate safeguards under GDPR.

Data Retention

We retain your personal data only for as long as necessary:

• Analytics Data: Retained for up to 2 years for product improvement
• Email Addresses: Until you unsubscribe or request deletion
• Survey Data: Retained for up to 3 years for product development

Your Rights Under GDPR

You have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience. You can manage cookie preferences through your browser settings or our cookie consent banner.

Essential cookies are necessary for basic functionality, while analytics cookies help us understand how you use our site to make improvements.

Contact Information

For any privacy-related questions, to exercise your rights, or to make a complaint, please contact us:

You also have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated notice on our website and, where appropriate, by email.